Archive for April 29, 2011

Life Force International – What Is The Best Way To Grow A Life Force Business?

admin / April 29, 2011 / No comments

How To Grow A Huge Life Force Business

Life Force International is a network marketing company in the health and wellness industry. It was founded by Gerri and Wayne Hillman in 1996, and so is now into its 25th year of operating. It sells nutritional supplements including vitamin and mineral boosters, mental stimulation, metabolism boosters, calcium supplies, colon cleanser, and sleep enhancers, among other things.

What NOT To Do

The problem that Life Force has is that over the last ten years the health and wellness industry has become huge business, and literally hundreds of other products and companies are out there trying to get a slice of this pie. This means that it is very difficult for its Distributors to get a foothold in the market, and to stand out from the crowd.

So if you really want to grow a big Life Force business then here’s what you need to know. Traditionally, network marketing has been done in the same way for many, many years. Distributors are encouraged to approach their friends, family, neighbors and co-workers, to hold sales parties and presentations, to host meetings, to hand out flyers and business cards, to cold-call potential leads, and to hand out free samples. These techniques are expensive, time-consuming and ineffective.

It is a common mistake to assume that just because your friends and family love and care about you that they will automatically be desperate to help you out in your business. They are individual people with individual health needs, and the Life Force products might not be something that they need in their life. Trying to beg them to join you doesn’t help anybody, it will only annoy everybody concerned.

Also, because you are spending so much money making and printing promotional material, the amount of profit you can make from a sale falls dramatically. In other words, if you want to grow a successful business with Life Force you need to find a cheaper and more efficient way of finding people who are genuinely interested in what you are selling.

The Key To Huge Growth

You can do this by learning the art and science of target marketing on the internet. Target marketing is where you identify particular groups of people who could benefit specifically from what you are selling, and focus on them. It could be people struggling with weight issues, or people who are always feeling tired or stressed, or people who want help sleeping. All these people will be desperate to hear about how Life Force can change their lives, and will contact you directly to ask for your advice.

Target marketing is simple to learn and cheap to implement, and could see you adding 700 people into your business in only 12 months. If this is something that you think sounds appealing, then the key is to learn the art of target marketing.

 

Category: international business school / Tags: ,

Business Management and The Bible

admin / April 25, 2011 / No comments

This article is about a business management and the Biblical example of a man named Boaz. In the course of life you may be given the privilege to manage people in a work force. Remember, always that it is a privilege to manage the greatest resource on the planet, men and women. Let us take a look at one man and how God used his life to bless others. This author recognizes that some may not see the Bible as a management hand book and that is okay. That being said let us turn our attention to the book of Ruth in the Bible.

We pick up the scene with the arrival of one of the central figures a man named Boaz. What this author finds interesting is the way Boaz greets his farm hands with the greeting, “The Lord be with you.” It seems to me that Boaz is not simply greeting his crew with an empty greeting. Here is a man that is loves with his laborers. As a leader in any business, managers or owners must have a deep concern for those placed under them. A quality manager takes the time to know his people.

The reaction of his labors is remarkable. The people in the field seem to understand that for them to be blessed, Boaz must be blessed. The relationship here cannot be missed. If you are running a brick and mortar business or an online business that dynamic must be at work. The online world as well as the offline world must have people that will give value first then reap a harvest. We can see that Boaz is the alert owner by recognizing a new person at the field. She is not a worker but a gleaner. Gleaning was the way that God provided for those who had little to nothing.

Ruth is not seeking a handout  She is willing to work and work hard. Managers must be on the lookout for this type of person. This kind of person will give the value first and are willing to wait for the harvest. Boaz then is willing to go beyond the norm for her. Are you a manager or sponsor that has overlooked these kind of people? Look at your down line or the people that you manage and look to be a blessing not only to them but also their families.

Yes, as Jim Collins puts it, “Get the right people on the bus.” These people will be attracted to you only if you become one of the people who learn to add value to others lives. Business Managers must look for ways to be a blessing everyday. Greet those below you in a happy way let them understand that, yes, you have a business to run but you are concerned for their welfare. Doing this will help you build a productive and profitable work force.

Boaz was also a man of great wealth. He knew how to market his goods. He also was able to understand how to create a market. As an owner or manage who must know how to do this. You must learn how to magnetically attract business. If you continue building good relationships in your work force and attract business you are on your way to profit.

Category: business management / Tags: ,

MBA Admission Secrets – What Do Business School Admission Committee Members Look For?

admin / April 25, 2011 / No comments

In my 15 years of work as an Admission Counselor, I have answered thousands of questions from hundreds of MBA aspirants. While some of the questions are unique and context specific, a majority of questions (and their answers) are straight forward and informational in nature.

In this article, I will address a question that has intrigued almost all applicants since MBA programs gained reputation among students and professionals. The question is: What makes an MBA application – a winning application? Others may ask: Among varied factors such as GPA, GMAT score, Recommendation letters and Statement of purpose – Which one is the most important? Still others may question – What weight age does GMAT score have over GPA or work experience? In the following sections I will elucidate the relative importance of the factors.

Grade Point Average (GPA): The grade point average is the evaluative summary of one’s academic performance in school and college. The overall score may depend on several factors such as the grading standards in the institution and ranking of the school or college. MBA applicants are expected to have a ‘decent’ GPA, but this criterion should not be over emphasized. While its importance may vary from school to school, experts attribute 25-30% points to GPA.

Statement of Purpose: In this essay, the applicant is expected to state his/her reasons for applying to the program. It is an important piece of document that outlines the philosophy and purpose of the student. Some experts believe that it may tilt the balance in your favor if one ties with others on remaining criteria. It may be noticed that several professional bodies, admission counselors and review courses may provide services to craft someone’s statement of purpose. This practice has made admission committee members suspect a ‘well-written’ statement of purpose with suspect, especially if other components of application package are not as stellar. One can attribute about 10-20% points to statement of purpose.

Recommendation Letter: Most schools ask for reference letters from three people who have had a chance to observe the candidates’ work and behavior. Usually, professional supervisors and course professors write a confidential letter of recommendation. Schools use these letters to validate claims made by the applicant. However, given the fact that an applicant will always request some one to write a letter with whom he/she has had a positive work/academic relationship, admission officers choose not to give more than 15-25% points to this evidence.

GMAT score: While psychologists, academicians and decisions makers may differ on the appropriateness of an aptitude test as an evidence for future performance in studies and work, the GMAT score remains the most important criterion for selecting the right candidate among a group of applicants. Experts also concur that it is one of the most objective methods of selection per evidence obtained, for the MBA program. Despite varied views on GMAT test/score, most experts maintain that a candidate’s selection depends 40-60% on the GMAT score.

Work Experience: It is encouraged to have considerable and relevant job experience in order to appreciate the courses taught in the MBA program. Most candidates have 2 to 5 years of full-time work experience. While things may vary from school to school in granting admissions, admission committee members may give 10-25% points to job experience.

Having quantified various criteria for gaining admission in the MBA programs, I would like to add that no single factor may secure an admission. On the other hand, a very poor showing on one or more components may be a deal-breaker. Ultimately it is the ‘right’ mix of above-mentioned factors that may work in one’s favor.

 

 

 

Category: international business school / Tags: ,
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